More than half of them are free, ad-supported users who receive ads in the form of audio, video and display banners. Through its desktop site and mobile app, Spotify logs over 100 billion data points per day based on the activities of its 207 million active users around the world. “Having those two things together gives us a really well-rounded, holistic view of our users, what their wants and needs are, and what they’re doing,” Peter Gilks, director of product insights at Spotify, said at the Qualtrics X4 Summit in Salt Lake City, Utah.
The wizards behind these flagship products are Spotify’s data scientists and user researchers, who work together to understand what users are doing on the platform and why, in order to serve up more of what they like. The Release Radar feature launched in 2016 as a companion to Discover Weekly, delivering a customized playlist every Friday with new releases from artists users previously listened to or actively follow. Meanwhile, the social networking aspect of the platform is a boon to artists thirsty for visibility. The feature uses proprietary algorithms to understand a user’s music tastes and point them towards new genres, artists and tracks.Īt this point discover weekly knows me so well that if it proposed I'd say yes Many a Twitter user has eulogized the Swedish company’s use of big data and machine learning to provide deeply personalized features like the individualized Discover Weekly playlist, joking that the music streaming service knows them more intimately than their spouse. Hopefully, with some of these other features that have yet to be detailed, the company can make the plan worth it for those who will have to pay double what Apple's subscribers are currently paying.If there’s one thing Spotify excels at, it’s knowing the customer. Apple, in comparison, added Lossless Audio and Spatial Audio with Dolby Atmos to all Apple Music tiers for no additional cost.Īpple Music has also been way ahead of Spotify with these features. If Spotify does launch its top-tier plan at $20 per month for just one user, they're going to have a tough road ahead. In addition to HiFi audio quality, the Platinum plan will include some currently vague features like "Studio Sound," "Library Pro," and "Playlist Pro."
Subscribers will get some extra things over the currently top tier Premium plan. It will cost a whopping $20 for just one individual user. The plan, according to the screenshot they took from the survey, will be called the Platinum Plan. What will the price of Spotify Platinum be?
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